| 1. |
Personal
Background |
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Mr.Fan |
Born
in 1975 |
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BA Degree |
Major
in MBA / Civil Engineering |
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Fluent
in English |
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.
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| 2. |
Objective:
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.
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| 3. |
Education Background |
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1998 - Present |
Jinan University |
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Major
in MBA |
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1993 - 1997 |
Southern China University of Technology (under graduated) |
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Major
in Civil Engineering
BA Degree |
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.
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| 4. |
Working Experiences Background |
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2001 - Present |
xxx
China Ltd. |
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Position: Channel Manager |
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Responsibilities: |
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| - |
Sales stock data collection and market survey, analysis |
| - |
Promotion plan, and be responsible to the execution |
| - |
Brands launch plan, package, POP making & investment |
| - |
Brand budget, target forecast |
| - |
Coordinate the relationship in sales, stock, production teams |
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.
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1999 - 2000 |
xxx
Integrated Marketing Communications Group |
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Position: Project Supervisor/ Account Executive |
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Responsibilities: |
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| - |
Data analysis. Assisted account in exploring market and making market goal |
| - |
Market Executive, include PR Event, Road-show, Sampling, In-store Promotion/Demo |
| - |
Made the marketing executive plan. Controlled cost |
| - |
Deal with advertising agency on brand media¡¯s analysis, buying and casting |
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.
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1997 - 1998 |
xxx
(China) Co.Ltd. |
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Position: Sassoon/Tide city marketing executive |
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Responsibilities: |
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| - |
Took charge of P&G
product's In-store Promotion/Demo |
| - |
Kept the training to promoters in stores |
| - |
Made promoting activities and business to maximize sales volume |
| - |
Like PR Event, Road-show, Sampling, In-store Promotion/Demo, etc. |
| - |
To help drive the implementation of business plan. Controlled the cost of activities |
| - |
Market investigation |
| - |
Identify and develop potential volume opportunities by spending time out in the market
assessing brand performance |
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| 6. |
Achievements & Activities |
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| - |
Prinkles box handwork producing contest |
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Tide cinema promotion, sales volume of whole mainland got to 600 per sent Sassoon shampoo
In-store promotion |
| - |
Co-Marketing between Yichu Lotus chain stores and P&G |
| - |
Oil of Olay leaflet Sampling and PR activities |
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Media analysis |
| - |
Ascend shampoo female club |
| - |
Laiyike, Sampling In-store promotion and PR event (road/campus show), Qoo juice,
sensation,tianyudi water, nagomi tea, yangguang tea, powerade launch plan and execution, etc. |
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| 7. |
Others |
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| - |
Fluent English and Cantonese |
| - |
Skillful MS-Office, powerpoint |
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