| 1. |
Personal
Background |
|
Ms. Qiu |
Born
in 1971 |
|
|
College
Degree |
Major
in International Trade |
|
Fluent
in English |
|
|
.
|
| 2. |
Objective:
PR & New Product Management |
|
.
|
| 3. |
Education Background |
|
. |
|
09.1992 - 07.1994 |
Shanghai Sanda College |
|
|
Major
in International Trade
College Degree |
|
.
|
| 4. |
Professional Training |
|
| - |
Management Training, Session II
(2001) |
| - |
Management Training, Session I
(2000) |
| - |
Facilitation Skills Workshop
(1997) |
| - |
Finance for Non-Financial professionals
(1997) |
| - |
Presentation Skill -
(1997) |
| - |
GE Development & Management Seminar
(1997) |
| - |
Business Writing by Asia Management Associations - external
(1997) |
| - |
Advanced Secretarial skills
(1997) |
| - |
Marketing Professionals
(1995) |
|
|
.
|
| 5. |
Working Experiences Background |
|
03.2000 - Present |
xxx Shanghai Representative |
|
|
Position: Marketing
/ PR Supervisor |
|
Responsibilities: |
|
|
| - |
Seeking proactive use of press and broadcast media to exploit positive media coverage Arranging media briefing and facilitating interview
Planning media trips to create media coverage
Researching, drafting and targeting press release
Co-ordinating and administering media travel requests and analyzing
potential for positive media coverage to decide worthiness of investment
Maintaining relations with press |
| - |
Updating news on xxx Atlantic and xxx group of companies
Planning annul PR and Marketing activities
Organizing, managing and evaluating PR event
Dealing with public inquiries |
| - |
Controlling marketing budget
Overseeing and evaluating sponsorships to create awareness of Virgin
Atlantic effectively
Managing promotional activities
Updating relevant or competitive information on travel industry
Handling flying club programs, including direct mailing, local partner,
promotions |
| - |
Supporting Sales team on project basis
Supervising Shanghai marketing team
Keeping close contact with head office, Asian marketing team, Shanghai
station and external organizations, i.e. British Consulate, Britcham, etc. |
|
|
.
|
|
05.1998 - 03.2000 |
xxx Food Co., Ltd. |
|
|
Position: Marketing Supervisor |
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Responsibilities: |
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|
| - |
Made marketing strategies, budget plans for retails and xxx ice-cream cafes in China |
| - |
Led projects on xxx new shops' opening event, new products launch |
| - |
Identified and organized promotional opportunities |
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Conducted promotion evaluation: |
| - |
Developed relationships with media and advertising agencies communicated with company internal sections, media, advertising agencies, local authorities and related partners to conduct marketing and promotional activities |
| - |
Supported sales team to meet their demands |
| - |
Drafted product brochures and edited external news release |
| - |
Managed Shanghai marketing team |
|
|
.
|
|
09.1995 - 02.1998 |
xxx
(China) Co., Ltd. |
|
|
Position: Executive Assistant to General Manager |
|
Responsibilities: |
|
|
| - |
Assisted GM in supporting and developing GE 12 SBUs' business in China |
| - |
Communicated China and Shanghai Foreign Economics & Trade Committee in business expansions and capital increases |
| - |
Developed public relations with government, social organizations and media |
| - |
Facilitated high level executive visits |
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Achievements: |
| - |
Arranged business seminars meetings with government officials, partners, customers |
| - |
Supervised office clerks on day to day operations and compiled information |
|
|
.
|
|
07.1994 - 09.1995 |
xxx
( China ) Co., Ltd. |
|
|
Position: Product Coordinator - Eastern Region |
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Responsibilities: |
|
|
| - |
Drew marketing plan; built up brand imagine; planed and participated in trade launch |
| - |
Made pricing, evaluated promotional activities, analyzed marketing environments and opportunities, controlled inventories |
| - |
Maintained relations with media and agencies |
| - |
Communicated with principles |
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Achievements: |
| - |
Arranged business seminars meetings with government officials, partners, customers |
| - |
Supervised office clerks on day to day operations and compiled information |
|
| . |
| 6. |
Awards |
|
| - |
Excellent performance in organizing and managing Virgin Atlantic New Upper Class products launch Jun 2001 |
| - |
GE Management Award for outstanding contribution to Jack Welch visit in China and CEO Council Oct 1997 |
| - |
GE Management Award for successful organization of GE development and management seminar May1997 |
| - |
GE Management Award for outstanding contribution to Business Management Council Oct 1996 |
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