Shanghai Rixin Executive Research
Recommendation Form

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Recommend for Sr.Sales Management in FMCG

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No. fmcg920202

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1. Personal Background 
Mr.Fan  Born in 1966
BA Degree Major in Medical Science / Economical Management
Fluent in English

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2. Objective:  

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3. Education Background
Sep.1985 - Jul.1990 Medical College of Southeast University
Major in Medical Science / Economical Management
BA Degree
Feb.1995 - Feb.1998 Medical College of Southeast University
Major in Medical Science / Economical Management
BA Degree

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4. Working Experiences Background
Apr.2002 - Present xxx Media Development Co.,Ltd.
Position:  Vice President 
Responsibilities: 
- Be in charge of the company's construction, including the system restruction, capital enrollment, building up organization structure, applying for the nationwide chain operational license, etc.
- Develop the middle to long-term strategic plan for the company
- Develop the annual working plan
- Develop the sales and marketing plans
- Be in charge of the daily operation of both Sales and Marketing departments, including copyright buyout, developing the national sales \ distribution \ promotion strategies, etc.
- Build up the sales and marketing team, providing the professional training and yearly evaluation as well
- Establish the branch offices in key cities
- Ensure the monthly / quarterly / yearly achievement of sales target, 
A/R and profit objectives
- Be responsible for the sales expense vs budget control

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Apr.1998 - Mar.2002 xxx Home Entertainment Ltd.
Position:  National Sales Manager
Responsibilities: 
- Be in charge of the nationwide sales including East China, South China, North China and South-west China as well as the sales collection
- Develop the nationwide sales plan & sales strategies
- Be responsible for the distribution channels covering the nationwide department stores, K/A (such as Carrefour, Wal-mart, Metro, etc.). XinHua book stores, Bertelsmann, postal system, and all traditional wholesales / retailing outlets
- Develop the effective promotion plan and have them executed by the sales team
- Develop the marketing plan for the top 8 film companies of USA
- Manage the daily work of the whole sales team composing of 86 people

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Aug.1997 - Mar.1998 xxx (China) Ltd.
Position:  Regional Sales Manager
Responsibilities: 
- Monitor, evaluate and work with the distributors
- In charge of all major distributors, department stores and big professional eye-glass stores in South China including Guangdong province (Guangzhou, Shenzhen, Zhuhai, Panyu, Foshan, Zengcheng, Conghua and Huadu, etc.), Chendu, Chongqing and Kunming
- Work out the yearly, quarterly and monthly sales forecast and budget, lead the salesteam to accomplish the goal
- Help the distributors to determine their sales target and assist them to achieve the goal
- In charge of the communication and co-ordination between distributors and salesteam, among distributors as well as internal departments to ensure the accomplishment
- Responsible for staff training, including the sales skill's training business review as well as trainee's training, and yearly performance evaluation on sales staff (16 persons)
Achievements: 
- Improve/adjust the sales module according to the local market, 
and explore the distribution channel aggressively
- Optimise the sales capability and increase the sales by 45% within months
- Expand the local sales distribution, increasing the coverage from 300 outlets to 1000 outlets

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Jan.1994 - Aug.1997 xxx (China) Co. Ltd.
Position:  District Sales Manager
Responsibilities: 
- In charge of all major distributors, department stores and chained supermarkets in Guangzhou, Shenzhen, Zhuhai, Panyu, Foshan, Zengcheng, Conghua and Huadu, etc.
- Work out the yearly, quarterly and monthly sales forecast and budget, lead the salesteam to accomplish the goal
- Help the distributors to determine their sales target and assist them to achieve the goal
- In charge of the communication and co-ordination between distributors and salesteam, among distributors as well as internal departments to ensure the accomplishment
- Responsible for staff training, including the sales skill's training business review as well as trainee's training, and yearly performance evaluation on sales staff (16 persons)
Achievements: 
- From 1994 to 1996, the yearly sales volume increased by 32%, 25% and 28% respectively
- A big progress was made on exploring the retail outlets. The number of retailers increased from 180 to 520 within two years
- Days of money-collection was shortened dramatically from 360 days to 30 days
- Ranked No.1 in the company in 1996 for money-collection over Rmb25MM
- Awarded by SCJ for outstanding performance in Mar'97

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Sep.1990 - Dec.1993 xxx Pharmacy (HongKong) Company, Ltd.
Position:  Sales Supervisor / Representative
Responsibilities: 
- In charge of distributors, department stores, chained supermarkets and hospitals in Shenzhen, Zhuhai, Zhongshan, Huizhou as well as neighbouring areas
- Responsible for the daily work of sales staff (8)
Achievements: 
- Both sales volume and share on the market as well as in the hospital became the No.1 in this segmentation
- Established good relationship with those large-scale supermarkets, such as Baijia, Huarun

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6. Others
- Fluent in English
- Be familiar with the operation of MSOffice, MSWord, MSExcel, etc.

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If you are interested this candidate, please connect to rixin@online.sh.cn 


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