| 1. |
Personal
Background |
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Mr. Chen |
Born
in 1969 |
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College Degree |
Major
in Foreign Trade |
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Fluent
in English |
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| 2. |
Objective:
Sr.Sales Management in FMCG |
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| 3. |
Education Background |
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Sep.1988 - Jul.1990 |
Shanghai Institute of Foreign Trade |
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Major
in Foreign Trade
BA Degree |
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| 5. |
Working Experiences Background |
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Dec.2000 - Present |
Shanghai xxx Co.,Ltd. |
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Position: Sales Director |
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Responsibilities: |
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Responsible for the sales and marketing team. Include the price, sales strategy, sales plan, analysis and the promoted the brand |
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Responsible manage the 40 salesmen and 30 promoters. Check their daily work to improve efficiency |
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Extend the brand of "jnf" and more SKUs. Improve the price up 14%, stock from 900 tons to 100 tons and reduce the A/R 10% |
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Introduce the new products to the customer, and seeking the right opportunities to reach the target |
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Check the service after sales, coordinate the relationship with other departments |
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Preparing fully date and report for research, making monthly kill birds plan and sales plan, make the target for everyone |
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Apr.1999 - Dec.2000 |
xxx
Beverage Co. |
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Position: Sales Manager |
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Responsibilities: |
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Responsible for the WAT sales in the east of Shanghai area. Contact the area wholesalers to selling Pepsi products. Define the promotion activities |
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Responsible for the WAT sales team. Check their daily work to improve. And they would have weekly training programs from my meeting |
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Responsible for the sales of 4 brands and 19 SKU in my area. We successfully to improve the sales volume up to 120% via the target |
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Introduce the new brands to the customer, and seeking the opportunities to reach the strategies of Pepsi |
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Check the service of sales of wholesalers, and coordinate the relationship with them |
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Preparing fully date for research, making rolling sales plan and monthly bonus for everyone |
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Mar.1998 - Apr.1999 |
xxx Shanghai Rep Office |
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Position: Sales Manager |
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Responsibilities: |
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Responsible for the sales management and looking for the potential agents to selling Molinos products in the key cities of China |
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Making the promotion plan in detail for each area agent, and making mass media plan for them. Preparing fully supports to them |
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Responsible for the sales of "Cook's Choice" brand and 4 SKU in China |
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Looking for the right premium supplies, negotiate the trade terms, quantity, and quality, deliver terms and so on |
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Making training programs to the sales of agent, check their work to follow the needs of molinos in china |
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Introduce the new product to the key account. And set up a good relationship with such as the Carrefour, Metro, Lotus, Jieqiang, Tops, E-Mart, Rt-Mart, Lianhua, Hualian ect |
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Preparing the fully file for research, and make an analysis for agents. Looking for the new opportunities for business. Follow up the agents distribution work |
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To work out the problems with key account. Discuss the best service we provide, product quality, and promotion activities to get Win-Win |
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Aug.1996 - Mar.1998 |
xxx (Shanghai) Food Co., Ltd |
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Position: Sales Supervisor |
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Responsibilities: |
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Responsible for the sales in Shanghai market. Especially to reach the target on the key account side |
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Making training programs for the promotion team |
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Responsible for the sales of "Knorr" brand and 21 SKUs in Shanghai |
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Responsible for collection of former sales team. Follow up the distribution work on Carrefour, Metro, NGS, E-Mart, Jusco, Lianhua, Hualian, PNS and Oriential
pearl. Coordinate the relationship with them. |
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Provide the monthly date file to analyze their ability,
and seeking the new opportunities for company |
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Work out the problems with the key account during the business |
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Get the professional training to improve the ability on management |
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Making annual promotion plan for agent, and make sure the result is
effective. Also making the rolling sales & distribution plan to increase the market share. Provide training course for promotion team |
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Apr.1995 - Aug.1996 |
Shanghai
xxx Ltd |
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Position: Sales Rep. |
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Responsibilities: |
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I am the first one to responsible for the sales management on the key account |
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Set up a good relationship with the key account in Shanghai, such as the Carrefour, Metro, NGS, E-Mart, Jusco, Lianhua, Hualian, and PNS |
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Responsible for the sales of "Raid", " Glade", "Pledge", "Soft Sense", "Red Bird",
"Toilet Duck", "Mr. Muscle" brands and 21 SKUs in Shanghai |
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Responsible for the collection of sales. And made the business of key account growing rapidly with professional skill. Reach the monthly target up to 140%-150%, increase the sales volume from RMB 0.1 million to RMB 2 million. And implement a large number of promotion activities |
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Provide the monthly date file to analyze. And looking for new key account |
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Work out the problems with key account |
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Making annual promotion plan, make sure everything is moving smoothly. Also making the rolling sales & distribution plan to improve market share |
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Developed excellence in different sales training course |
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Mar.1994 - Apr.1995 |
Consumer Product Dep. |
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Position: Sales Rep. |
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Responsibilities: |
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Responsible for the retail sales in Beijing branch |
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Gradually obtained some management experience and skill in marketing, finance,
and logistics |
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Expand the market share on
BJ |
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Sep.1990 - Mar.1994 |
Shanghai
xxx Leather Product Co., Ltd. |
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Position: Sales Rep. |
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Responsibilities: |
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Responsible for the sales of leather products in Shanghai area,
and expand the business to the central of China |
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| 6. |
Other Skill &
Certification |
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Quite strong on English listening, speaking, and writing, also quite well at Cantonese |
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Confidence, aggressive, earnest and dependable |
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Persistent and imaginative enough to deal with any challenges in the daily work |
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Good at dealing with interpersonal relationship |
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Good at use computer to reach professional work |
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