| 1.Personal
Background |
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Mr. Liu |
Born
in 1972 |
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Master Degree |
Major
in American & British Literature / English Language |
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Fluent
in English |
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| 2. |
Objective:
Sr. Marketing Management in FMCG |
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| 3. |
Education Background |
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1997 |
Tianjin Foreign Studies University |
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Major
in American & British Literature
Master Degree |
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1993 |
Tianjin Foreign Studies University |
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Major
in English Language
BA Degree |
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| 4. |
Working Experiences Background |
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1999.1 - Present |
xxx
China, Beijing |
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Position: Brand Manager |
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Responsibilities: |
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Develop in three great regions of China (North, south and north-west)
annual brand marketing strategy, target consumers strategy and channels target
etc. monitor and improve practically operational budgets, resources and systems to achieve marketing shares, total sales income and profit budgets |
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Workout and
analysis marketing research mode systems, check and evaluate relevant data and information to guarantee incessant rising of sales income, brand loyalty and brand assets |
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Plan and implement annual media target, distributions and budgets, marketing research systems, Ad plans and POP designs, and manage SOP and relative interior projects, through the multi-ways of communication, public relations coordination and cooperation with
internal. external various departments, companies including Ad companies and.or internal
managers, supervisors, clerks at all positions |
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Assist and train marketing team to improve the efficiency of team and members
and personal career development |
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Develop product brand strategy including product design mix, R&D, package and price in order to insure cost reduce and maximum profit; evaluate product macro and micro environment and brand health to achieve strategic and tactic goals most
competitive and profitable |
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1997.9 - 1998.12 |
xxx
China, Beijing |
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Position: Office Northern Region Marketing Supervisor |
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Responsibilities: |
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Develop MGD great China northern region annual marketing plans and target consumers strategy; prepare and implement relative plans to achiece northern region marketing shares and profit |
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Channel marketing operations and control including sales income improvement, budget control, brand health monitoring and foretell, sales promotion activities control etc. |
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Coordination
with internal and external departments and resources entrust including Ad media agencies, marketing research, product mix and Ad design to insure brand budget and achievement |
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Lead, improve and train Tianjin city and China northern region sales and marketing team, make evaluation and creative improvement for the future career and business development of sales and marketing teams and members |
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1995.7 – 1997.6 |
xxx
International Inc. China. Tianjin |
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Position: Marketing Dept. Manager |
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Responsibilities: |
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Prepare and implement Shef Kang biscuit and ricecake annual marketing plans, terget consumers strategy including departments strategy and tactics, marketing research,
Ad and sales promotions, product R&D and package and price etc, effectuate maximum sales
income and profit and implement cooperation with marketing directors to their satisfactions |
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Marketing managerial operations, monitoring and improvement
including other cities sales promotions, sales income, expense budget, brand loyalty, local market health and channels sales covering plans etc. to ensure the maturity and development of brand and target consumers market |
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Workout and manage SOP, maintain effective
coordination with internal and external departments including Ad media agency, marketing research agency, Ad design, company sales and production departments; improve the
efficiency of marketing team and members through training and encouraging systems |
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1994.11 – 1995.6 |
xxx
International Inc. China. Tianjin |
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Position: Product Supervisor |
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Responsibilities: |
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Manage Shef Kang biscuit and ricecake marketing research, target consumers evalution and Shef Kang product mix test and marketing test before formal launching on market |
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Coordinate with R&D and production Dept. Product package, price, CI, New Try plans and raw materials supply in launching period |
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Develop and improve channels sales management, annual business group marketing strategy and budget distributions, and.or relative Ad and media promotive resources etc. |
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1993.9 – 1994.10 |
xxx
Business Group |
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Position: Product Chief |
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Responsibilities: |
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Coordinate with marketing director to workout China northern region monthly sales promotion
cases and channel sales plans to achieve sales income and profit |
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Assist China northern local region marketing teams to check, report and correct relative
SP cases and official documents and notifications |
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Monitor and help Instant Noodle Company and Business Group solve problems of channel
sales promotions and marketing operations |
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| 5. |
Others |
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Fluent in English |
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Skillful MS-Office or application software |
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