Shanghai Rixin Executive Research
Recommendation Form

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Recommend for Sr.Sales Management in FMCG

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No. fmcg940610

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1. Personal Background 
Mr.Shen  Born in 1972
BE Degree Major in  Engineering
Fluent in English

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2. Objective:  Sr.Sales Management in FMCG

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3. Education Background
1990 - 1994 Wuhan Textile College 
Major in Engineering
BE Degree

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4. Working Experiences Background
1999.12 - Present  xxx China
Position:  Key Account Manager
Responsibilities: 
- Shanghai key accounts management (hypermarket & supermarket)
- National coordinator for Carrefour & Metro
- To set up account profile, sales plan
- Periodic business review with accounts
- To supervise sales & merchandising teams
- To build shared vision and develop team learning
- Annual contracts negotiation
- Investment of trade terms decreased 1% of NSV vs. Y2000
- TP planning and control
- Using resource optimum , turnover increased by 10% ,but expense decreased 1.5%
- Coaching & Training sales team
- Sales YTD in Y2001 were achieved at 10% growth compared with Y2000, which contributed 
11.5% of national business

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1999.2 - 1999.11  xxx China
Position:  Sales Manager
Responsibilities: 
- To lead sales force to achieve target
- To achieve a 40% market share of tissue paper in Jiangsu and 35% in shanghai GT channel
- Tailor solutions to customer needs
- Set up ROI analysis model

Achievements:

- In-company training for sales team
- To establish training materials of selling skills and negotiation skills 
- Planning sales strategy &executing promotion activity
- Top area in china for 5 consecutive months
- Realize monthly turnover of 5M which shared 21% of total business

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1998.1 - 1999.1 xxx China
Position:  Sales Manager
Responsibilities: 
- To build up distribution channels
- Help customers to establish distribution system concentrating on outlets coverage
- Staff recruiting
- To recruit 6 supervisors and 32 sales in 6 months
- To set up 15 sales team in 8 cities in Zhejiang/Jiangsu & Fujian
- Set up inner operation process and do enough preparation for launching
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1996.10 - 1997.12  xxx Group
Position:  Sales Supervisor
Responsibilities: 
- To sell KC & Henkel import products in east china
- To increase distribution capable outlets coverage from 48% to 90% 
- Coordinating & Balancing distributors' relationship
- Sales growth from 2M to 3.5M compared to equivalent period

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To help & direct distributors to achieve the target

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1995.9 - 1996.9  xxx Group
Position:  Chief Business Representative
Responsibilities: 
- Market developing in Fujian
- Succeed launch products
- To establish sales branch
- Achieved turnover 500K/M after 6 months
- In charge of staff recruiting& training
- Kept increasing rate at 11% per month
- Personnel management
- Planning promotion activities
- Building up trade channels

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1994.8 - 1995.8 xxx Group
Position:  Sales Representative
Responsibilities: 
- To sell cosmetics
- Counter management
- Top salesman for 3 consecutive months in Zhejiang & Jiangsu area 

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6. Other Skill & Certification
- CET 6 & Good Communication in English
- Fluent in Using Microsoft Offices

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If you are interested this candidate, please connect to rixin@online.sh.cn 


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