| 1. |
Personal
Background |
|
Miss.Zhang |
Born
in 1979 |
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College Degree |
Major
in Business Administration |
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Fluent
in English |
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| 2. |
Objective:
Assistant Marketing |
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.
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| 3. |
Education Background |
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1997.7 - 2000.9 |
Nanjin South East University |
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Major
in Business Administration
College Degree |
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.
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| 4. |
Professional Training |
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| - |
Marketing & Advertising (2000) |
| - |
Package Printing (2000) |
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| 5. |
Working Experiences Background |
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2003.05 - Present |
Gold Food Product Company |
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Position: Product/Brand Manager |
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Responsibilities: |
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| - |
Implement all marketing activities to support brand managing |
| - |
Assist to make annual brand marketing budget, plan all media buying, advertising and supervise results, keep good relationship with all media and assist to organize PR events |
| - |
Plan and organize marketing calendar for brand management |
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2001.12--2003.05 |
The Chemcentral Group |
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Position: Marketing Supervisor |
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Responsibilities: |
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| - |
Market research on the potential products in china, including competitiors'
products, lastest features that would appeal to Chinese consumers and appropriate product roll-out
planning |
| - |
Responsibility of making out design and printing of the brochure/folder/catalog |
| - |
Planning and executing the paper exhibition, and contact the man of the exhibition |
| - |
Completing the marketing plan and marketing strategy
consulting report |
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Achievements: |
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Making out the data of the
customer and working with the technology service team
for the customer |
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Responsibility of making out the inner magazine |
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Responsibility of making the web page for promotion, including writing, translating,
designing and revising, etc. |
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2000.3 - 2001.12 |
Gold Hong Ye Paper (Suzhou Industrial Park) Co.,Ltd. |
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Position: Product/Brand Supervisor |
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Responsibilities: |
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| - |
Recommend "Breeze" brand strategy and develop brand marketing plan |
| - |
Working with sales team to pitch projects, provide support in marketing strategy consulting, proposal writing and presentation. Then planning sales forcast |
| - |
Recommend brand strategy and develop brand marketing plan |
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Planning and implementing marketing strategy for products |
| - |
Implementation of product strategy and support to it. Including new product development and old product improvement |
| - |
Develop brand promotion strategy, evaluation media/promotion effectiveness |
| - |
Instituting and implementing annual MKT plan and
schedule, including marketing, sales and advertising |
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Achievements: |
| - |
Perfecting
the logo of "breeze" and developing products of serial package for advancing sales quantities |
| - |
Instituting
and implementing annual advertising plan, and in half-year of 2001 we had put it in
advertisement agents including TVC, newspaper, magazine, out-of-doors media etc. |
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| 6. |
Others |
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| - |
Computer designing skill including
Photoshop, Coreldraw etc |
| - |
Plenty of printing knowledge |
| - |
Fluent
in English |
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