Shanghai Rixin Executive Research
Recommendation Form

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Recommend for Sr.Sales Management in FMCG

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No. fmcg970209

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1. Personal Background 
Mr. Zhao Born in 1974
BA Degree Major in MBA / Marketing Management
Fluent in English

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2.



Personal Performance 
- Ensure the market share which is bath, lotion, band-aid, powder is No.1.
- Establish the development model which is secondary market development in china successly 
- Establish the management model which is KA & LKA management in china successly
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Plan and organization the themtic promotion by all brands:  

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3.






Professional Training 
- Understand Marketing better
- Marketing managenent and account management
- Finance management for non financial manager
- Supply chain and logistics management 
- ECR
- Category management 
- Key account management

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4. Education Background
Present Jiaotong University
Major in MBA
Master Degree
1997 Shanghai University
Major in Marketing Management
BA Degree

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5. Working Experiences Background
Jan.2003 - Present xxx China Ltd.
Position:  National Key Account Manager
Responsibilities: 
- Understand Marketing better
- National Key Account Manager

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Jan.2000 - Dec.2002 xxx China Ltd.
Position:  Business Development Manager
Responsibilities: 
- Draw up annual sales target and merchandising and distribution target, and Draw up market share target by category
- Plan the strategy and activities for market and channel to ensure to achieving Objective.
- Develop channel management system in terms of productivity and promotion investment furture
- The owner of budget and forecast planning

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Jul.1997 - Jan.2000 xxx (China) Ltd.
Position:  Area Sales & Marketing Manager
Responsibilities: 
- Succeed in sutting up a new route to market model in SH China
- Achieved 150% sales increase same period of last year, Hit record 
- DSO =25 days, Hit record distribution=12000 outlets
- Distributor inventory days = 20 days LIFT = 95%
- Direct the term to manger the whole procedure of product launching
- Market research product test, Pricing and forecasting etc.

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6. Others
- Fluent in English
- Skillful MS-office or application software

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If you are interested this candidate, please connect to rixin@online.sh.cn 


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