Shanghai Rixin Executive Research
Recommendation Form

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Recommend for Sr.Sales Management in FMCG

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No. fmcg970214

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1. Personal Background 
Miss.Lin Born in 1975
BA Degree Major in English and Foreign Business Management
Fluent in English

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2. Objective:  

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3. Education Background
Sep.1993 - Jul.1997 Zhejiang University
Major in English and Foreign Business Management
BA Degree

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4. Working Experiences Background
2002.Jan - Present Proctor & Gamble Shanghai
Position:  
Responsibilities: 
- Report to P&G China Vice President
- Lead to deliver NOS, shipment and share goal of the Metro team (annual biz of 0.2 billion RMB 260 index 98.99)
- Achieve the annual plan with customer through aligning the annual target and scorecard with customer
- Lead the Mutlfunction team to deliver project excellence (Membership data annalysis, Multi-stop, Joint business planning and joint scorecare, category management)
- Deliver excellence in the Sales Fundamentals: Distribution, Merchandising, Pricing and Shelf and by developing long-term business building strategies
- Minimize distractions to enable the Teams' short term focus of delivering volume and Drive simplification and standardization of team l work to ensure team effective
- Execute the MDO strategies at the team level and present Channel business trends, perspectives, and issues internally to the Company GBUs
- Subordinates: 4 sales manager, 1 IT manager, 1 FA manager, 1 Logististic manager and 11 sales assistants

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2000.Feb - 2002.Jan Proctor & Gamble Shanghai
Position:  Category Manager of Metro Team
Responsibilities: 
- Develop joint business plans and own DM planning, execution and review
- Sell New Item Initiatives of Metro HQ to meet or exceed shipment objectives
- Sell Merchandising Plans and company promotional plan to Metro HQ
- Sell Efficient Assortment and Shelf plannogram
- Lead the customer to use BDF.CMF to achieve sustainable growth in NOS
- Maintain appropriate internal controls to ensure the Company's assets (informational as well as monetary) are safeguarded
- Subordinates: 3 sales manager, 8 sales assistants

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1999.July - 2000.Feb Proctor & Gamble Shanghai
Position:  Operational Manager of Customer Team (Band II)
Responsibilities: 
- Build up a healthy relationship with the store Operation(Metro.Makro.Pricemart)
- Lead the operation team( 2 Retail managers) to achieve quarterly promotion excellence and in-store-presence excellence( good shelving position and good shelving space)
- Lead the supply chain on killing OOS and on-time delivery
- Lead the Co-marketing project( Find the sweetspot with customer and develop the co-equity)

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1998. Feb - 1999.July Proctor & Gamble Nanjing
Position:  Key account Manager of #1 distributor
Responsibilities: 
- Manage the Changjiang and Sugo chain through good management of BDF
- Rural area expansion of Nanjing 5 town and 4 sub-county

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6. Reward in P&G
- National Best Key Account Manager, 1998
- Best performance in the Natinal Customer team 1999
- 50 company recognition Future Share for best performance in Great China 2000,7 (top 10%), 2000
- Housing reward for most talented and huge potential employee in P&G 2001

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If you are interested this candidate, please connect to rixin@online.sh.cn 


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