| 1. |
Personal
Background |
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Miss.Wang |
Born
in |
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College Degree |
Major
in English for Economy and Trade |
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Fluent
in English |
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| 2. |
Objective:
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| 3. |
Education Background |
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1993.9 - 1995.6 |
East China Normal University |
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Major
in English for Economy and Trade
College Degree |
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.
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| 4. |
Professional Training |
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| - |
Project management training program in Unilever (2002) |
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Negotiation for win-win training program in Unilever (2002) |
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Communication & Conflict management training program in Unilever (2001) |
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Problem solving & Decision making training program in Unilever (2001) |
| - |
Marketing Foundation training program in Unilever (2000) |
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| 5. |
Personal Highlights |
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Strategic planning, consumer promotion and trade promotion |
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Project management and new product development |
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Marketing research and data analysis |
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Leadership and team building |
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Recruiting and training |
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| 6. |
Working Experiences Background |
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2000.6 - Present |
Unilever HPC China Co., Ltd. |
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Position: Consumer Insight Supervisor |
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Responsibilities: |
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Responsible for marketing research of whole Laundry category (OMO and Comfort) |
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Proactive project management to achieve marketing objectives |
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Efficient use of key methodology, translating marketing problems into research need |
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Effective communication with marketing/trade-marketing team & research agencies |
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Analyzing research data to recommend the actionable plan for brand team |
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Initiating Brand Health Review workshop for the development of brand strategies |
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Reconnecting with consumers and delivering consumer insights by category docket |
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Submitting year-round research plan and budget control to ensure cost efficiency |
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Achievements: |
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| - |
2002 Unilever HPC China "Path to Growth" Golden Idea Award (team) |
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Comfort achieved its sales growth of 35% by consumer resegmentation in 2002 |
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1998.5 - 2000.5 |
Great Lakes Fresh Foods & Juice Co., Ltd. |
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Position: Marketing Executive |
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Responsibilities: |
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Responsible for brand activation and new product development |
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Monitoring key accounts distribution and display |
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Tracking offtake, promotion activities and information on competitor |
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Implementing promotion according to market situation and evaluating the result |
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Leading projects on brand innovation of Great Lakes juice products |
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Recruiting and managing a team of promoters to ensure high quality service |
| Achievements: |
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Successfully launched Great Lakes new products of grape juice, Juicee & Mackinac juice drinks in early 2000 |
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Holding group discussions to get feedback directly from consumers |
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1997.2 - 1998.4 |
APP International Marketing Co., Ltd. |
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Position: Marketing Assistant |
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Responsibilities: |
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Responsible for information collection and exhibition activities |
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Analyzing and comprehending available industry data |
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Updating sales statistics to sales performance and making forecast |
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Preparing of advertising materials for annual exhibition |
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1995.7 - 1997.1 |
Shanghai International Pharmaceutical Co., Ltd. |
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Position: Foreign
Trade |
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Responsibilities: |
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In charge of the business routine of foreign trade |
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Handling the orders of foreign customers |
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Following up with the deliveries and shipment |
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Establishing friendly relationship with clients |
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| 7. |
Others |
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Excellent communication and interpersonal skills |
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Self-motivated, positive, with high responsibility and adaptability |
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Strong problem solving and management skills |
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Active learner and good team player, willing to work under pressure |
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Fluent in English both of oral and written, CET-6 |
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Proficient at Microsoft Word, Excel and PowerPoint |
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