| 1. |
Personal
Background |
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Mr. Han |
Born
in 1974 |
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BS Degree |
Major
in Science Management |
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Fluent
in English |
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| 2. |
Objective:
Brand Manager or Marketing Manager |
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| 3. |
Education Background |
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1994 - 1998 |
University of Science and Technology of China |
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Major
in Science Management
BS Degree |
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| 4. |
Summary
of Qualification |
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Diversity Working Experience:
* The FIRST ever ABM in P&G China gets oversea assignment.
* Developing country (China) and developed country (Hong Kong).
* Global newly launch brand (Ascend) and big/well-established brand (Olay).
* Hair care shampoo/conditioner categories and skin care moisturizer/cleanser/hand&body categories |
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Strong Leadership:
* P&G CEO A.G. Lafley global corporate Recognition Shares in Sep. 2001.
* General Manager/Marketing Director GBU Special Appreciation Award in Feb. 2001.
* Led 3 "Above Normal" TV advertising developments |
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Strong Strategic Thought:
* Strong business results in Ascend SiC shampoo-led test market 2001.
* Historic high Hong Kong Olay peak season shipment/share |
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| 5. |
Working Experiences Background |
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09.2001 - Present |
xxx Hong Kong Limited, HongKong |
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Position: Olay Assistant Brand Manager, Advertising (Marketing) |
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Responsibilities: |
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Finalized CY01 business review |
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Finalized FY02/03 business plan |
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Showed strong leadership and strategic thought in HK Olay peak season customer advertorial and consumer competitive comparison advertorial to motivate customer/consumer in peak season |
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As the PADEX owner, led HK+TWN global pack, HK unique package, SC99UV, SC101, HK WR, SC99 localization etc. PADEX project. As the result, all these projects met CPS |
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Developed SC14 "Endorsement" 20"s TV advertising scored "Above Normal" in OAT |
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Led SC99UV launch in Mar '02 from launch documents to marketing plan execution, SC99UV M1 shipment index 471 vs. booklet objective |
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As the key person in GBU Marketing, led 2002 pre-CNY HK P&G corporate promotion, finalized media plan and whole campaign newspaper advertising layout |
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HK Olay got historic high peak season shipment in OND '01 (index 147% vs. YA), DJ '02 got global best-in-class volume share |
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03.2001 - 08.2001 |
xxx China Limited, GuangZhou |
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Position: Ascend Assistant Brand Manager, Advertising (Marketing) |
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Responsibilities: |
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Test Market leader, developed Ascend shampoo-led test market model/strategy/plan/measurement |
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Well executed together with CMO, field sales and other functions. (Including TV advertising, media plan, by channel trade strategy, by city in store merchandising/consumer promotions etc.) Navy Hai |
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Led 30"s TV advertising "Tail", got Ascend all TV advertisings' historic high TPM, historic high related recall, historic high brand equity recall with "Above Normal" overall potential |
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Ascend SiC test market shipment in Aug. '01 index 645% vs. pre-test P3M average, index 271% vs. booklet objective |
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Educated whole China CD&S (sales) organization (300+ managers) customer marketing successful stories. Got corporate Recognition Shares in Sep. '01 for TOP contribution and TOP achievements |
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01.2000 - 02.2001 |
xxx China Limited, GuangZhou |
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Position: Ascend Assistant Brand Manager, Advertising (Marketing) |
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Responsibilities: |
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Led HZ "Win in Store" test in Sep. '00, which became the company model of National Booming. Got General Manager/Marketing Director GBU Special Appreciation Award |
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National outdoor event promotion got record high off-take |
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Led "Above Normal" "Hypnotist" 30"s TV advertising |
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Developed creative P&G/Wal-Mart customer marketing plan, Wal-Mart Jan. '01 P&G shipment index 113% vs. Y.A. and China P&G Wal-Mart team got "global developing country winner group" award |
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07.1998 - 12.1999 |
xxx
China Limited, GuangZhou |
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Position: Ascend Assistant Brand Manager, Advertising (Marketing) |
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Responsibilities: |
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Led Ascend test market launch customer meeting, got 7.7MSU pipeline
which was significant higher than Pantene and VS conditioner pipeline in ZheJiang province |
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Led test market PR program, total media PR value was 5 times more than total investment |
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Led test market sampling, 31% of Ascend target consumers got to know Ascend via sampling |
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