| 1. |
Personal
Background |
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Mr. Zeng |
Born
in 1975 |
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BA Degree |
Major
in International Finance |
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Fluent
in English |
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| 2. |
Objective:
Interests Brand management / Marketing Position |
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| 3. |
Education Background |
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1994 - 1998 |
Zhong Shan University |
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Major
in International Finance
BA Degree |
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. |
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| 4. |
Working Experiences Background |
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2001.9 - Present |
xxx Guangzhou General Office |
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Position: Senior Assistant Brand Manager |
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Responsibilities: |
Lead "Rejoice Reinvention" project: |
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| - |
Rejoice AD monthly avg. sales increase 14% |
| - |
Rejoice AD variant national market share increase from 6.4% to 7.0% |
| - |
Rejoice AD volume share in big cities increase from 7.3% to 9.3% Developed Two TV commercials |
| - |
Achieved "Well Above Normal" and "Above Normal" OAT result |
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CUT proved to bring 10% volume up for total Rejoice brand Media Management |
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Increased total Rejoice volume share from 12.5% to 12.9% |
| - |
Develop new strategic model for Rejoice brand |
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.
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1998.7 - 2001.8
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xxx
Co.,Ltd. |
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Position: Assistant Brand Manager |
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Responsibilities: |
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| - |
Monthly sales achieve 2nd biggest variant in Crest history |
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Beat Colgate Herbal Super-value in initial market performance |
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Develop media support strategy with 48% LESS cannibalization |
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Develop "Above Normal" launch TV commercial "Small Store" Crest Target Consumer Model |
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Achievements: |
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Defined into Crest long term strategy |
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As the guideline for R&D future product development Launch Crest Sensitivity Line-extension |
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The fastest launch in P&G Crest history, first time ahead Colgate |
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Develop "Above Normal" launch TV commercial "Office Lady" |
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Remove Crest disequity of "eat whatever you want" in CY2000 BEM
Jan'00 Crest "Blue Sky" Holistic Drive |
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Crest sales monthly volume record high since Crest launch |
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Crest toothbrush sales monthly volume record high in FY00/01
CY2000 Business Review and FY01/02 Marketing Plan |
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| 6. |
Other Skill &
Certification |
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| - |
Strength Strategy thinking |
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Multi-function leadership |
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Collaboration |
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Interests Brand management / Marketing |
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Fluent in English, Mandarin and Cantonese |
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