Shanghai Rixin Executive Research
Recommendation Form

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Recommend for Sales Management in FMCG

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No. fmcg990516

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1. Personal Background 
Mr. Wan Born in 1964
BA Degree Major in English language  
Fluent in English

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2. Objective:  Sales Management in FMCG

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3. Education Background
1982 - 1986 Wuhan University 
Major in English language 
BA Degree

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4. Professional Training
- Young Manager Program Singapore  (1998)
- Impact Selling & Business Management Training Course Anheuser-Busch owned Wholesalership, Sacramento CA, USA  (1996)
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5. Working Experiences Background
Jan.1998 - Present  xxx BREWERY LTD.
Position:  Regional Operation Manager
Responsibilities: 
- Started up business operation in Southwest China based in Chengdu
- Initiated and implemented business planning, sales structure, distribution and control system within the said region
- Directed selection, recruitment and training of sales force
- Involved in brand marketing strategy design and activities' execution
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Mar.1995 - Dec.1997  xxx INT'L BREWERY COMPANY
Position:  Marketing Manager
Responsibilities: 
- Sales & distribution-related
- Acted as executive assistant to regional manager to operate the branch office including sales, finance, administration, logistics and budget control
- Established a wholesaler/retailer distribution network, in which Budweiser shared 80% of premium beer market segment (6 major wholesalers and 3,000 retailers)
- Developed & implemented local marketing activities such as Bud Show, 
Olympic promotion program, Bud Merchandising Program
- In-charge of Budweiser advertising program in the region including routine paper, TV and outdoors
- Implemented marketing activities set by head office
- Liaised with various government bodies including Health Bureau, Quality Inspection Bureau, the city government and the Industry and Commerce Bureau 
- Set up Wuhan Direct Sales Team
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Apr.1987 - Feb.1995  xxx BREWERY LTD
Position: Area Manager (08/1992 - 02/1995)  
Responsibilities: 
- Set up and operated sales office/Northwest for Steinbrau beer in Xian
- Launched draft beer project which became the second largest draft market for the company in China
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SINO-GERMAN WUHAN YANGYZE BREWERY LTD
Position:  Business Manager (09/1989 - 07/1992) 
Responsibilities: 
- In charge of sales business for the market of Yunnan, Guizhou and Sichuan
- Developed border trade business with Burma for Steinbrau
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SINO-GERMAN WUHAN YANGYZE BREWERY LTD
Position: Interpreter/Project Coordinator (04/1987 - 08/1989) 
Responsibilities: 
- Responsible for the interpretation work on site
- Acted as liaison between preparatory office and government bodies/project contractors
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6. Other Skill & Certification
- Fluent Written,Spoken in English
- Having PC knowledge & driving license

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If you are interested this candidate, please connect to rixin@online.sh.cn 


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