| 1. |
Personal
Background |
|
Mr. Dai |
Born
in 1972 |
|
|
BA Degree |
Major
in English Literature |
|
Fluent
in English |
|
|
.
|
| 2. |
Objective:
Business Development Director in FMCG |
|
.
|
| 3. |
Education Background |
|
1990.9 - 1995.7 |
East China Normal University |
|
|
Major
in English Literature
BA Degree |
|
.
|
| 4. |
Professional Training |
|
| - |
Leadership Development Program
(2001) |
| - |
Local Account Selling Workshop I
(Coca-Cola) |
| - |
Cold Drink Management
(Coca-Cola) |
| - |
Team Building
(Coca-Cola) |
| - |
Professional Selling & Merchandising skills
(Coca-Cola) |
| - |
Influence Skill
(Forum Asia) |
| - |
Property Consultant certificate
(Shanghai Real Estate Bureau) |
|
|
.
|
| 5. |
Working Experiences Background |
|
2001.1 - Present |
xxx Company |
|
|
Position: Business Director |
|
Responsibilities: |
|
|
| - |
Launch a new brand "30 degree High"- a mass market priced Alcoholic spirit in China |
| - |
Direct and manage distribution partner on Launch program |
| - |
Beijing: Distribute of xxx P/Cs and to 481 outlets |
| - |
Tianjin: achieve volume of xxx P/Cs and 760 outlets |
| - |
Lead and support distribution partner in building mass market on premise availability, developing tertiary wholesaler net work and off premises key account penetration |
|
|
.
|
|
1997.11 - 2000.12 |
xxx
£¨China£©
Beverages Ltd. |
|
|
Position: Market Development Manager |
|
Responsibilities: |
|
|
| - |
Guide bottle on right direction for business base on agreed Annually Business Plan.i.e. Discuss and agree monthly and quarterly priority focus with bottler base on facts
and execution capability |
| - |
Work with bottler on sales system revamp early 2000 |
| - |
Demonstrate leadership in wholesaler system development, i.e. Wholesale Market Display Program. For Hefei city, volume increase 264% in June Vs May. 101-partnership program helps us to achieve YTD 203% volume increase in 2000 Vs same period in 1999 with active wholesalers increased from 200 to near 1600 |
| - |
Fact base discussion and improvement action initiated. i.e. My team use weekly market visit
report to track and improve availability & merchandising performance in key sales areas |
|
Achievements: |
| - |
Tracking program execution performance on regular basis. i.e. Audit team. My team helps bottler set up an audit team to track key program performance in all sales areas from February this year |
| - |
People development: My team members grew up through my couching in the past 2 years. My team member John Han took my position in Hefei from Sep 18. 2000. Other 2 local members grew up to be key person in our routine business in Hefei |
| - |
I set up a regular internal training schedule on regular basis, which cover both management skill and professional knowledge |
|
|
.
|
|
1996.3 - 1997.7 |
xxx
Management (Shanghai) Co.,Ltd. |
|
|
Position: Sales Manager |
|
Responsibilities: |
|
|
| - |
Responsible for all leasing activities |
| - |
Responsible for all property promotion |
| - |
Achieve maximum market penetration |
|
|
.
|
|
1993.7 - 1996.3 |
Sheraton Huating Hotel & Tower |
|
|
Position: Senior front officer |
|
Responsibilities: |
|
|
| - |
Responsible for Night Manager Report ( Hotel daily accommodation summary) |
| - |
Lead a front officers' team on different shit |
|
|
.
|
|
1988.7 - 1993.7 |
Primary School of Shanghai Normal University |
|
|
Position: Teacher
(English and Math) |
|
.
|
| 6. |
Other Skill &
Certification |
|
| - |
Good command of computer operation |
| - |
Fluent oral English and Mandarin |
|