| 1. |
Performance Goals:
- Increase SSMC awareness through visual
identity
- Management of web structure, contents & design
- Collaterals management
- Professional presentations |
| . |
| 2. |
In-house Desktop Publishing:
- Establish in-house desktop publishing
capability to do all designing in-house
- Produce quality printed materials and align
designs with Siemens corporate standards
- Liaise and manage reliable print suppliers and
compile to Siemens standards
- Manage logistic of stock inventory for all
collaterals
- Handles visuals in different formats, liaise
with suppliers and agencies to ensure quality
and timeliness delivery. All prints must be proof-checked and sample
prints must be run
and approved before final execution |
| . |
| 3. |
Web management:
- Develop web structure and message concept,
create different portals for different
target audience
- Ensure >95% accuracy in contents and
timeliness in releasing news and information.
- Websites must be updated with latest news and
page designs
- Provides creative use of internet/intranet as
effective media
for customers/employees interactions
- Draw programs to promote interactive use of
web portals
- Provides recommendations to improvise web
portals, and be interactive competitive
- Ensure websites are user-friendly
- Set measurements and tracking mechanism to
measure effective use of media
- Manage internal and external suppliers and to
ensure timeliness and quality
of completed assignments
- Designs and contents must be compliance to
Siemens corporate guidelines for interactive
marketing via internet/intranet |
| . |
| 4. |
Visual Identity:
- Set visual identity guidelines to govern SSMC
image
- Manage internal and external visuals ie.
posters, billboards, signage
- Manage web structure, contents & design for
both internet & intranet
- Manage production of professional
presentations & all printed materials |
| . |
| 5. |
Media management:
- Understands China media networks and have good
relationships with journalists
from major printed and TV media.
- Capable to bring SSMC to the limelight of
media, with regular articles being published.
- Capable of getting interviews with major media
- Manage press releases and consolidate all
press clips
- Manage crisis and announcement to the public
and employees |
| . |
| 6. |
Editorial and contents management:
- Good journalism skills to write press releases
(both in English & Chinese)
- Capable of writing different types of
articles, ie press releases, newsletters,
customer
success stories, employees¡¯ stories, etc
- Track all success stories published and
circulate press clips internally and report
to headquarters
- Capable of conducting interviews and to write
success stories.
- Capable of project manage e-newsletters
contents for both external and internal
audience and encourage article contribution from employees.
- Scan competitors and economic news that has
impact on SSMC business and circulate
to Senior Management and Munich HQ
- Liaise with SLC CC and Munich to leverage on
forthcoming news and trends in English,
adapted to China market for releases |
| . |
|
7. |
Organizations of press events:
- Capable of holding press conference
- Good preparation work (ie press releases,
media folders, FAQ, media confirmed list)
- Host press conference and capable of managing
journalists questioning.
- Capable of briefing senior management what to
say and what not and prepare them
with FAQ (frequently asked questions).
- Capable to speak tactfully when handling
crisis and capable to conduct Spokesman
Training to Senior Management |
| . |
|
8. |
Secondary Duties:
- Manage suppliers and quality of deliverables |
| . |
